Shopping Behavior Of Supermarket Consumers In Kuwait
نویسندگان
چکیده
منابع مشابه
Factors Influencing Online Shopping Behavior of Urban Consumers in India
This study examines the factors influencing online shopping behavior of urban consumers in the State of Andhra Pradesh, India and provides a better understanding of the potential of electronic marketing for both researchers and online retailers. Data from a sample of 1500 Internet users (distributed evenly among six selected major cities) was collected by a structured questionnaire covering dem...
متن کاملMobile Shopping Consumers' Behavior: An Exploratory Study and Review
Mobile Technology is creating a range of tremendous opportunities and new revenue streams for businesses across industry sectors through the delivery of chargeable mobile products and services via the deployment of innovative value-added solutions that exploit the commercial benefits of mobility. To keep up with the pace of change, companies increasingly want to understand the behavioral attitu...
متن کاملAn Exploratory Look at Supermarket Shopping Paths
We present exploratory analyses of an extraordinary new dataset that reveals the path taken by individual shoppers around an actual grocery store, as provided by RFID (radio frequency identification) tags located on their shopping carts. In order to explore the spatial patterns observed in the data, we present a multivariate clustering algorithm not yet seen in the marketing literature that is ...
متن کاملUsing Shopping Baskets to Cluster Supermarket Shoppers
Today, competition forces consumer goods manufacturers and retailers to differentiate from their competitors by specializing and by offering goods/services that are tailored towards one or more subgroups or segments of the market. Retailers understand that shoppers are heterogeneous in nature, that they possess different wants and needs and that it is impossible to satisfy them all. However, th...
متن کاملa framework for identifying and prioritizing factors affecting customers’ online shopping behavior in iran
the purpose of this study is identifying effective factors which make customers shop online in iran and investigating the importance of discovered factors in online customers’ decision. in the identifying phase, to discover the factors affecting online shopping behavior of customers in iran, the derived reference model summarizing antecedents of online shopping proposed by change et al. was us...
15 صفحه اولذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Journal of Business & Economics Research (JBER)
سال: 2011
ISSN: 2157-8893,1542-4448
DOI: 10.19030/jber.v6i3.2400